"We're not in the hamburger business. We're in show business."
"McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image."
"I didn’t invent the hamburger. I just took it more seriously than anyone else...We take the hamburger business more seriously than anyone else."
"Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me."
-Ray Kroc
"McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image."
"I didn’t invent the hamburger. I just took it more seriously than anyone else...We take the hamburger business more seriously than anyone else."
"Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me."
-Ray Kroc
"I didn’t invent the hamburger. I just took it more seriously than anyone else...We take the hamburger business more seriously than anyone else."
"Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me."
-Ray Kroc
No comments:
Post a Comment